9 George Street, Portman House, AYLESBURY HP20 2HU  

Tel: 01296 486228

Hands holding a pair of glasses

Coronavirus COVID-19

We are now open.

Please see our dedicated Coronavirus page for more details

Find out more

  • Spectacle Lenses

    We supply quality lenses by Zeiss and Nikon.

    We will spend time discussing your requirements and helping to identify the best lenses for your needs.

    Please explore our lenses further by clicking on the links below.





    Try the Zeiss My Vision Profile app to see which lenses may suit your needs.

  • NHS and private eye examinations

    We offer comprehensive eye examinations with experienced optometrists.

    An examination helps to identify potential problems with your eyesight before they develop and also provides a window to your overall health. Even if you can see clearly, we recommend an examination at least every two years as eyes change over time.

    To find out if you qualify for a free NHS test click here

  • Spectacle Frames

    We treat each patient as an individual. Choosing a new pair of spectacles should be a fun and exciting experience and so we try hard to make it just that. We take our time to carefully provide guidance on your frame and lens choice to make sure you end up with the best solution for your requirements and budget.

    We specialise in supplying quality spectacle and sunglass frames from well known brands, to bespoke frames and something for those that would like something a little bit different.

    Explore some of our stocked brands belows.


  • Contact lenses

    Everyone has unique visual requirements according to their lifestyle, occupational and leisure needs. To reflect this, there are different types of contact lenses with a variety of lens replacement and wearing schedules, each offering their own advantages. Whether you are interested in Daily Wear, Monthly Disposable, contact lenses for Astigmatism, or Gas Permeable lenses, the health of your eyes and quality of your vision is of the utmost importance to us.

    As an independent we have the ability to order a wide variety of lenses to suit to your needs and use lenses from companies such as Alcon, Coopervision, Bausch & Lomb and J&J.


  • Magnifiers

    We can provide a wide range of vision aids both for hobby use and to help enable those with deterioating vision or sight loss to remain independent and maximise their remaining sight.

    We supply vision aids by Eschenbach, including their state of the art electronic magnifiers explore their extensive range below:

    We also recommend good lighting to help with visual tasks, Serious Readers sell a wide variety of lighting and will happily advise you as to the best light for the desired task.

  • Accessories

    From lens cleaning solutions, to spectacle cords and chains, prescription swimming goggles, eye bags and eye care products, if we haven’t got it, we’ll get it!


    We stock The Eye Doctor Premium Eye Bags as recommended by Dr Hiliary Jones.

    The Eye Doctor Premium® hot eye compress helps relieve symptoms of various eye conditions and complications. Filled with BodyBeads® self-hydrating technology. This product can be used in excess of 365 times and can be heated in both the microwave and oven.

    Also in stock is The Eye Doctor Allergy which helps to relieve; Allergy Symptoms, Hayfever Symptoms, Inflammation, Puffy Eyes, Headaches/Migraines, Itchy Eyes and Swelling.

J.B.Coad & Son

Aylesbury, Buckinghamshire

Established in 1972, we are a traditional family run business offering a personal service. Our trained, qualified and well experienced staff take the time to listen and discuss your needs and requirements - providing you with helpful and expert advice on any aspect of optical care that you need assistance with. We are the friendly, professional and caring alternative to the high street optician chains.

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